Shokupan is a beautiful restaurant located in Nairobi that offers a unique blend of Japanese and Vietnamese cuisine. From name to first queue, we built Shokupan’s market entry as a brand engine—not just a look.
We defined the positioning (Japanese x Vietnamese comfort), created a flexible identity system, engineered menus to upsell and speed decisions, and launched with a content cadence that turned curiosity into footfall and repeat orders. Every touchpoint—from packaging to reels—said the same thing, the same way, every day.
Shokupan
Logo Design, Brand & Marketing Strategy, Branding & Identity Design, Collateral and Packaging Design, Social Media Marketing, Photography and Videography
From zero to hero
We paired a distinctive identity with a conversion-led menu, packaging that travels on social, and a neighbourhood launch plan that made the opening feel inevitable.
About Shokupan
We built a cohesive, unmistakable brand system first—logo lockups, type pairing, a restrained palette, iconography, and layout rules — then translated it into a template-driven content engine.
Shot lists and art direction fed reusable social, menu, and packaging templates, so every post, reel, and print touchpoint felt “Shokupan” at a glance.
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